At the announcement ceremony of “Vietnam Value 2022” organized by the Ministry of Industry and Trade and the National Trademark Council on the evening of 02/11/2022, premium houseware brand INOCHI of Tan Phu Vietnam Joint Stock Company was honored with the Vietnam Value 2022.
After 9 months of selection with strict criteria on “Quality standards, Innovation & Pioneering capacity”, and based on many other factors such as activities contributing to community development, INOCHI premium housewares products have made Tan Phu Vietnam one of 172 enterprises owning brands with Vietnam Value 2022.
INOCHI is a premium Vietnamese houseware brand designed and manufactured according to Japanese style and standard, high quality, rich in utilities, friendly and safe for users, is a smart solution for Vietnamese families. INOCHI products are developed and manufactured by Tan Phu Vietnam Joint Stock Company, a unit with more than 45 years of experience in manufacturing premium household appliances and leading industrial packaging in Vietnam, Top 500 fastest growing enterprises in Vietnam in 2022 (FAST 500). The company currently owns 4 factories with production processes meeting high quality standards according to European standards such as BRC Packaging Materials, ISO 15378, ISO 9001, SMETA 4 PILLAR and BSCI with modern equipment systems imported from Europe and Japan.
Paying great attention to the health of users, INOCHI is currently applying plastic materials that are highly appreciated for their durability, high heat resistance and safety such as: Tritan, virgin PP plastic (Polypropylene) and soon PPSU (Polyphennysulfone), which are not only beautiful but also really good for users’ health, especially the children’s target group. In addition, product research and development, model diversification, design and technology improvement are also invested by the company, launching nearly 200 new product models under the INOCHI brand every year.
Mr. Hoang Anh Tuan, Chairman of Tan Phu Vietnam, said: “We are honored when INOCHI achieve Vietnam Value 2022. This achievement has proved the right direction of Tan Phu Vietnam when always putting customers at the center, constantly striving to produce many products with optimal quality, diverse functions and materials such as premium plastic housewares, ceramics, glass, bamboo,… With modern equipment, well-trained personnel and production lines meeting international quality standards, INOCHI in particular, Tan Phu Vietnam in general does not hide its ambition to affirm its position in the domestic market, gradually reaching out to fastidious countries such as Europe, America…”
Currently, Inochi’s products not only cover the entire supermarket system, e-commerce floors but also have the opportunity to get closer to customers through the showroom system located in many big cities across the country. Most recently, Inochi officially opened a showroom at 2 Nguyen Sy Sach, Vinh city, Nghe An with a total area of over 500 m2 and soon a showroom at Aeon Mall Celadon Tan Phu, Ho Chi Minh City and Showroom 246 Truong Chinh, Hanoi.
In the next 5 years, Inochi sets a vision to become the most beloved houseware brand in Vietnam – an important step in the journey to bring Tan Phu Vietnam to fulfill its goal of becoming a world-class Vietnamese company with outstanding competitive strength. Not only standing side by side every day with generations and families, INOCHI also hopes to become the pride of Vietnamese people, a brand trusted and appreciated by international users in the journey of “bringing a bell to fight someone’s lands”.
The Vietnam Value Award is a specific and long-term trade promotion program of the Government to build and develop national brands through product brands. Participation in the program is a process for enterprises to comprehensively evaluate activities, production/business results and branding strategies through the strict criteria system of the program; thereby encouraging businesses to share and pursue the core values of the program, which are Quality – Innovation, Creativity – Pioneering Competence.
Over nearly 19 years of establishment and development, the Vietnam Value Award has honored many typical brands, products and enterprises representing Vietnam National Brand, contributing to affirming that Vietnam is a country with quality goods and services and high competitiveness in the international market. In 2022, there were 172 enterprises with a total of 325 products achieving Vietnam Value.